Wishi co-founder and celebrity stylist Karla Welch

My mantra has always been
“good clothes open doors.”
Now with Wishi, everyone can afford
premium, personalized styling!

Where we started

I've made a career of giving professional styling advice to an elite celebrity client list. I've always found great satisfaction from helping many friends and family who constantly ask me what to buy and what to wear. So I got thinking: how could I bring what I do for my clients to everyone?

We all know that online shopping has changed everything, but the choices online seem infinite; we can scroll through hundreds of little black dresses and thousands of pairs of jeans. Stores have associates, (who are not always experts), to help you make choices but buying online can be lonely.

When I met Clea, I quickly realized we shared the same values and goals. I believed we could create the perfect chemistry of styling and tech that would enable me to bring my process of working with clients — understanding their bodies, needs and closets — to everyone. The result of that collaboration is Wishi.

Wishi is for people on the go, people who are busy, love fashion, need help, you name it.

Wishi is for everyone who's ever thought ‘I wish I had a stylist.’ We use our expertise and personalized analysis to show you how to build a wardrobe from scratch, shop smarter, and how to bring life to what's already in your closet.

We know which pieces will fit you perfectly and will make you feel amazing.

No issue is too tough to tackle here, we've got you covered.

Welcome to Wishi,
Let's get styling

Karla

2019

Founded by celebrity stylist Karla Welch and Clea O'Hana

20+ years

Of professional styling experience behind every match

1:1

A real human stylist for every client — never a bot

“People have forgotten how to dress. We're here to bring back the joy of it — for everyone, not just the few.”

Karla Welch, Co-Founder

What we believe

The principles behind every match and every look.

Democratize

The styling process once reserved for the red carpet, opened up for everyone — at a price that makes sense.

Personal

Every look is built around your taste, body, lifestyle and goals — not a one-size-fits-all algorithm.

Human

You're matched with a professional stylist who gets to know you and curates real, shoppable outfits.